Advanced Analytics

For the Modern Marketer

Advanced analytics are required for the modern marketer. Those who do it well have an opportunity to outpace their peers in both profit and growth. By using weighted multi-touch attribution and machine learning, CMOs can demonstrate their return on investment and will know the optimal path forward.

3 Core Tenants of Advance Analytics for Marketing

  1. Analyze your historic marketing performance with attribution and ROI.
  2. Predict how much your marketing will contribute to pipeline and revenue this quarter and this year.
  3. Optimize which programs you run and when you run them to maximize your return on investment.